Dubai’s real estate market is embracing cutting-edge technology to ensure transparency and accuracy in property advertisements. The Dubai Land Department (DLD) has introduced innovative measures, including AI-driven corrections and mandatory QR codes, to regulate property listings across the emirate.
AI Enhances Property Listing Accuracy
The DLD’s Real Estate Advertising Governance Platform, unveiled at Gitex last year, has transformed how property ads are managed. From October 2024 to April 2025, the platform reviewed 279,000 real estate ad listings, with 29% automatically refined using artificial intelligence. This AI-powered system identifies and corrects errors in listings, ensuring compliance with regulations and boosting trust among investors and buyers.
According to Ali Abdullah Al Ali, Director of the Real Estate Control Department at the Real Estate Regulatory Agency (RERA), “This platform allows us to oversee advertisements with greater precision, fostering confidence in Dubai’s real estate market and solidifying its status as a global leader in property innovation.”
Mandatory QR Codes for All Listings
To further enhance transparency, the DLD now requires all real estate advertisements—whether digital, print, or visual—to include a QR code. This code is generated through RERA’s ‘Madmoun’ service, part of the ‘Trakheesi’ system, which issues a unique permit for each property listing.
Scanning the QR code allows potential buyers to verify the ad’s authenticity and confirm its approval by RERA. This measure ensures that only legitimate listings reach the market, protecting consumers from misleading or unverified advertisements.
Stricter Rules for Brokers and Listings
The DLD has also implemented additional regulations to streamline property advertising. These include restricting the number of brokers authorized to market a single property and requiring the immediate removal of listings once a transaction is completed. These steps aim to eliminate confusion and maintain an organized, trustworthy marketplace.
Why This Matters
Dubai’s adoption of AI and QR code technology reflects its commitment to innovation and consumer protection in the real estate sector. By leveraging these tools, the DLD is setting a global standard for transparency, making the emirate an even more attractive destination for property investment.
For more information on Dubai’s real estate regulations, visit the Dubai Land Department website.
