HQ by ROVE

With Dubai’s rapidly expanding economy and the growing presence of international companies, demand for modern, flexible, and service-driven office spaces has increased significantly. In this landscape, projects that successfully blend workspaces with lifestyle, comfort, and professional services stand out from the rest. HQ by ROVE is an innovative response to this market demand, redefining the traditional office concept and setting a new benchmark for commercial spaces in Dubai.

Overview

HQ by ROVE is a premium, modern office development by IRTH Urban Development, in partnership with the well-known hospitality brand Rove Hotels. The project is built around the concept of “serviced offices with a hotel-style experience,” seamlessly integrating professional services, hospitality, and flexible workspaces within one unified environment.

The tower features 23 office floors with modular and highly adaptable layouts, designed to accommodate startups, growing businesses, and corporate headquarters alike. All units are delivered fully furnished and fully fitted, allowing businesses to move in and begin operations immediately, an important advantage for companies seeking speed and efficiency. Located in Business Bay, the project offers landmark views of the Dubai Water Canal, Downtown Dubai, and Burj Khalifa, with the official handover scheduled for early 2029.

Location & Connectivity

HQ by ROVE benefits from a highly strategic location in Marasi Bay, one of the newest and fastest-growing districts within Business Bay. This prime setting places the project in proximity to Dubai’s key financial, commercial, and urban hubs.

With quick access to Sheikh Zayed Road and Al Khail Road, and just around five minutes from Downtown Dubai and DIFC, the project is exceptionally well-suited for international companies and fast-growing startups. Direct access to the Dubai Water Canal promenade further enhances the working environment, adding a lifestyle-driven element that significantly elevates the overall appeal of the location.

Investment Highlights

Fully Furnished & Fully Fitted Offices

HQ by ROVE is the first commercial project in Dubai to deliver offices that are fully furnished and fully fitted, ready for immediate use. This allows investors and occupiers to generate rental income or commence operations from day one, without the time and cost associated with interior fit-out and furnishing. For owner-occupiers, the project also offers the flexibility to choose between custom interior designs or developer-curated design packages, providing a high level of personalisation.

Advanced Smart Office Systems

The project is equipped with state-of-the-art smart office technologies that enhance operational efficiency, sustainability, and user experience. This future-ready infrastructure positions HQ by ROVE well above traditional office buildings and makes it especially attractive to international companies and innovation-driven businesses.

Highly Competitive Commercial Pricing

Compared to other office developments in Dubai’s prime business districts, HQ by ROVE is priced very competitively, offering strong value for both end-users and investors. This creates an attractive entry point for those seeking stable rental yields and long-term capital preservation.

Investor-Friendly Payment Plan

The payment structure is designed to minimise upfront financial pressure, with 50% payable during construction and the remaining 50% due at handover approximately four years later. This allows investors to manage cash flow efficiently while benefiting from capital growth during the development period.

Strong Developer Backing and a Five-Star Hospitality Brand

The project benefits from the credibility of a reputable, government-backed developer combined with the global recognition of ROVE, a five-star hospitality brand. This powerful partnership significantly reduces investment risk and enhances the project’s appeal to tenants and end-users alike.

Price List

Payment Plan